Patient retention is essential for the success of any dental practice. Building strong relationships with your patients not only leads to better patient outcomes, but also increases the likelihood of them referring their friends and family to your practice.

According to a survey conducted by the American Dental Association (ADA), approximately 38% of people reported that they had delayed dental care during the pandemic. The fear of contracting the virus (along with the many social adjustments we have all had to make), has led to a significant lapse in dental care and decreased overall patient retention.

This trend has had a detrimental effect on oral health, but it can be a great opportunity to look at the best ways to increase patient retention post-COVID. Here are some areas you can focus on in order to increase patient retention in your practice!

Focus on the patient experience. The patient experience starts from the moment they enter your practice. It’s important to create a welcoming environment, communicate clearly, and provide compassionate care. Consider sending out patient satisfaction surveys to gather feedback and identify areas for improvement.

Offer convenient appointment scheduling. Make it easy for patients to schedule appointments by offering online booking or extended hours. This can also help reduce no-shows and cancellations.

Utilize technology. Utilize technology such as electronic health records, text or email reminders, and tele-dentistry to improve communication and convenience for patients.

Focus on preventative care: Emphasize the importance of preventative care, and provide resources and education to help patients maintain good oral health. This includes providing information on proper brushing and flossing techniques, recommending fluoride treatments or sealants, and promoting regular check-ups and cleanings.

Offer loyalty programs. Consider offering loyalty programs or incentives for patients who consistently schedule and attend appointments. This can include discounts on future services, rewards points, or referral bonuses.

Follow-up with patients. Follow-up with patients after appointments, particularly after more complex procedures, to ensure they are recovering well and to answer any questions or concerns.

By focusing on patient experience, communication, and preventative care, dental practices can improve retention and build long-lasting relationships with their patients. These tips not only lead to better patient outcomes, but also help grow the practice by increasing patient referrals and loyalty.