Evaluating Your Practice’s Online Presence « ePractice Manager | Systems for next-level growth

Evaluating Your Practice’s Online Presence

By ePractice Manager
March 13, 2023

Now, more than ever, the power of social media and a strong online presence cannot be overstated. 

When we take on a new clients, we often find that their websites and social platforms are outdated and underutilized. The problem with this is that when potential patients do an online search, your website and social media channels are their introduction to your practice—their first impression of who you are and what you do. 

We understand how much goes into running a practice, and with the responsibilities of a doctor or office manager, social media management can often go overlooked.

However, with a quick evaluation and some simple tips, you can greatly improve your online presence.

unknown.png Where are you coming up in a google search? By this we mean how many listings show up before your website appears.

unknown.png Do you manage your online reputation by tracking all reviews on sites like Google, Yelp, and Healthgrades?

unknown.png Is your Facebook kept up-to-date with your current hours of operation, working links, and photos?

Review your website.  Make sure that the hours are current, the location is correct, all of the staff are properly listed, and a copy review is done to ensure that there are no glaring errors (broken links, typos, etc.).

Start managing your online reputation. When patients have a great experience, implement a method to reach out to them and encourage a review of the practice. You must also ensure that all new reviews, whether positive or negative, are responded to within 24 hours. For more on managing online reviews, check out our blog Dealing with Negative Reviews.

Post weekly on social media.  It’s important to have consistent posts on your Facebook page, whether it’s a picture from around the office, a staff bio, or maybe a special deal or promotion the practice is running. Aim to “stockpile” these ideas and photos to cut down on daily time spent searching for topics and images.

Link everything! This is very important, and how you will drive people from your social media channels to your website. Make sure all the links are working and your social channels are connected. Ideally, one should be able to visit your Facebook page from the website, and vice versa.

While some practices hire a social media manager (part or full time), keeping these areas up-to-date is a simple series of tasks and can easily be handled in-house. And while a strong online presence can require a much more in-depth strategy, the simple tasks outlined above are an important first step and will help foster positive engagement and increase patient reach.

Here at ePractice Manager, we understand that running a practice is stressful, which is why we offer a full suite of onboarding, training, and management resources—to help you focus on what matters most, patient care.