January 30, 2026

This week, Alan and Sarah sit down with Doug Fettig, a dental business speaker, coach, CPA, and MBA whose path to helping dentists lead smarter, stronger practices didn’t exactly follow a straight line. From hitchhiking across Europe to advising dental practices across the country, Doug shares how his unconventional experiences shaped the way he thinks about leadership, risk, and long-term strategy.

In this episode, Doug breaks down what it really means for dentists to think like CEOs—not just clinicians—covering mindset shifts, financial clarity, and why curiosity and adaptability matter more than perfection. Expect real talk, practical insights, and a few great stories along the way for anyone looking to grow a practice with intention and confidence.